ELX Insights

From ELX

Humanizing Intelligence: Turning Audience Data into Experiences People Actually Feel

Humanizing Intelligence: Turning Audience Data into Experiences People Actually Feel

In this ELX editorial, we speak with Nicole O'Leary, Senior Vice President, Creative & Strategy and David Fischette, Head of Event Strategy at The Expo Group, to explore how leading organizations are moving beyond data collection to true interpretation, connecting macro-level intelligence with micro-level event data.

Rethinking Event Justification: How ELX Built a Custom GPT to Replace the Traditional Approval Letter

Rethinking Event Justification: How ELX Built a Custom GPT to Replace the Traditional Approval Letter

What the 2025/26 ELX Salary Insights Really Tell Us About Senior Event Leadership

What the 2025/26 ELX Salary Insights Really Tell Us About Senior Event Leadership

Rethinking ROI: The Rise of ‘Return on Everything’ For Event Leaders

Rethinking ROI: The Rise of ‘Return on Everything’ For Event Leaders

In this exclusive interview with Augeo Experience, we discuss why event leaders must redefine success by demonstrating how experiences drive broader business outcomes, moving beyond traditional ROI metrics.

Why Internal Events Are Under the Microscope, and How Leaders Can Prove Their Strategic Value

Why Internal Events Are Under the Microscope, and How Leaders Can Prove Their Strategic Value

In this exclusive interview, Jan Barthelemy, EVP, Commercial Operations at Explori shares why internal events are being challenged more heavily than external-facing ones, the outcome metrics that now matter most, and how event leaders can reposition these programs as critical performance infrastructure rather than discretionary cost centers.

Immersion with Intent: How Creative Technology is Powering Business Impact

Immersion with Intent: How Creative Technology is Powering Business Impact

In this exclusive interview, Johanna Walsh, VP of Event Production at Encore, shares how her team is helping organizations move beyond traditional event formats to design experiences that both engage and drive results. In this article, we’ll explore how the most forward-thinking event leaders are aligning creative storytelling with data and measurable ROI, to create business impact across their organizations.

Designing for Connection: Cohera’s View on the Future of Enterprise Event Programs

Designing for Connection: Cohera’s View on the Future of Enterprise Event Programs

In this ELX editorial, we speak with two of the leaders guiding that evolution at Cohera – Megan Martinez, EVP of Strategic Account Management, and Cara Pratt, Chief Business Development Officer. Together, they offer a candid look at how destination experts are redefining their role for a world that prioritises value over volume, curated experiences over standard formats, and long-term partnership over transactional support.

How Chicago is Positioning Itself as the Most Client-Friendly City in the World

How Chicago is Positioning Itself as the Most Client-Friendly City in the World

Convergence - Technology's Transformative Power in Experience Design

Convergence - Technology's Transformative Power in Experience Design

Building Authentic Connections: ELX and InVision Announce Partnership

Building Authentic Connections: ELX and InVision Announce Partnership

'Powered By The People': Learn why Destination Toronto is tapping into intellectual capital from every angle

'Powered By The People': Learn why Destination Toronto is tapping into intellectual capital from every angle

Innovating Event Experiences: How LVCVA Champions Innovation, Technology and Event Best Practices

Innovating Event Experiences: How LVCVA Champions Innovation, Technology and Event Best Practices

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