ELX Webinar

For many event professionals, destination conversations are often centred around logistics, venue sourcing, hotel negotiations or financial incentives. But increasingly, internal stakeholders are asking broader questions around strategic value, attendee experience, business impact and ROI. This creates an opportunity for event leaders to think differently about destination - not simply as a location, but as an active partner in event success.  

Through a practical conversation featuring perspectives from both destination leadership and event experience strategy, this ELX Ask The Expert session will unpack how stronger destination partnerships can create measurable value at every stage of the planning process.  How can event leaders better evaluate destination partners before committing to a location? Where can destination partners contribute to ROI measurement? And what can event leaders do to better capture and communicate impact internally?

Members will leave with a clear framework for approaching destination partnerships more strategically, practical tools they can apply immediately in their own planning process, and a stronger understanding of how to articulate destination value internally to stakeholders beyond the event team.