ELX Webinar

How can event leaders design experiences that do more than engage an audience and intentionally create access, trust, connection and business value among the people who matter most?

Invision and the Las Vegas Convention and Visitors Authority (LVCVA) put that question to the test with Brand Experience Summit: Precision at Speed, a highly curated executive gathering built around the Formula 1 Grand Prix in Las Vegas.

But F1 wasn't the strategy. The strategy began with the relationships they wanted to create, the senior audience they hoped to convene, and a simple question: what could we create that would be valuable enough to earn their participation and make conditions for genuine connection?

Join Angie Smith, CEO of Invision, and Rebecca DeLuca, VP of Destination Sales at LVCVA, for a behind-the-scenes look at how they worked backward from those objectives to shape the audience, partners, setting, content and format — intentionally designing an experience where the high-profile moment amplified the strategy rather than becoming the strategy itself.

ELX members and their teams won't simply hear how Precision at Speed came together - instead they'll have an opportunity to test the thinking against their own challenges, and leave with ideas for how to design a room as intentionally as an experience, how to lead with the outcome rather than the format, and how to leverage experiences to build credibility and trust.