Ask The Experts - Beyond The Event: What your destination partner can make possible
Wednesday December 2, 2026, 11am - 12pm ET
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What could really be possible if you leveraged your destination partners?
Beyond sourcing venues and sharing what’s new, destination organizations can connect event teams with local expertise, help shape experiences around business priorities, and bring the voice of the customer into decisions about how a city develops. Where might your team be leaving useful destination expertise on the table? What could become possible if your destination partner understood the business objective behind the brief, rather than only the space and dates you need? And how could your event help move an organizational priority forward? In this Ask the Expert session, Visit Orlando and Visit Seattle will share what stronger collaboration looks like in practice. We’ll explore examples of events that have drawn on their destinations to support wider goals, from sustainability initiatives to connections with local industries and intellectual property. Lisa and Kelly will also share what’s new, what’s coming, and what already exists in their cities that event leaders may have missed.
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