Team ELX

Meet the ELX Advisory Committee

Dean Armintrout

Sr. Director, Experiential Marketing at Zendesk

Dean is a senior experiential and event marketing leader with over two decades of experience driving global event strategy, operations, and organizational transformation. He began his career working in the call center for Maritz Global events and quickly found his way into corporate event leadership roles at top brands including Microsoft, T-Mobile, and TransUnion.

Dean now leads the global experiential marketing team at Zendesk, where he’s developing scalable frameworks for innovation and growth across the company’s event portfolio. Known for building high-impact teams and data-driven event programs, he specializes in translating business goals into powerful live and digital experiences that deliver brand value, customer engagement, and measurable ROI. Dean holds a B.A. in English Literature from the University of Missouri and currently serves on the Event Leaders Exchange Steering Committee.