ELX Forum 2024 Sets New Record for Attendance and Innovation at IMEX America in Las Vegas 

Las Vegas, October 17, 2024 – The Event Leaders Exchange (ELX) community celebrated a milestone at this year’s ELX Forum, setting a new attendance record and bringing together more senior corporate event leaders than ever before. Held in the vibrant city of Las Vegas at IMEX America, this year's forum was a hub of innovation, collaboration, and forward-thinking strategies that aim to shape the future of the corporate events industry. 

Addressing the Measurement Challenge Head-On 

The ELX Forum focuses on tackling the most critical challenges facing the events industry, this year with a special emphasis on measurement—with data showing event measurement as a top priority for 82% of ELX members in 2024.  ELX crafted content and workshops specifically designed to address both individual and enterprise-wide measurement challenges. The session delved into best practices for gathering and analyzing data, offering practical tools for leaders to better quantify the value of their events. 

Delivered by Founder and CEO of Explori, Mark Brewster, and ELX CEO Nicola Kastner, this session delved into new trends and practical techniques to help leaders quantify the success of their events—an area of critical importance as companies face tighter budgets and heightened expectations for ROI. The session provided members with concrete strategies on data collection, metrics that resonate with senior leadership, and ways to showcase the impact of events in relation to overall business goals.  

A Day of Insight and Innovation 

One of the day’s highlights was the opening session, “Managing Stakeholder Expectations in the Era of Doing More for Less,” featuring insights from Nicola Kastner, ELX CEO, and Carolyn B. Pund, CMM DES. The session focused on practical strategies for managing the increasing demands of stakeholders amid tighter budgets—a challenge that resonated with many attendees across industries. 

The event also featured a dynamic Team Harmony Workshop with Song Division’s John Lombardo, showcasing the power of music to foster team unity and inspire creativity. 

From The Voices of ELX Members

The ELX Forum is known not only for its cutting-edge content but also for the meaningful connections it fosters among senior event leaders. Attendees left this year’s forum energized, inspired, and ready to apply new insights to their work. Here’s what a few of ELX's members had to say:

"ELX Forum is not just an event—it's an opportunity for connection, collaboration, and learning among people like me. No other community brings together senior-level event leaders in the same way. ELX provides an environment for us to talk about real issues, share how we've tackled real problems, and to explore innovative experiences. ELX fills my soul with knowledge and new connections that will last a lifetime."
— Dean Armintrout, Sr. Director, Global Event Marketing

"This was my first ELX Forum, and I couldn't be more grateful for the connections, the rich discussions, best practice sharing, and just the feeling of community with event leaders who share similar goals and challenges. I look forward to many more!"
— Shawn Wagner, Vice President, Global Events

"The ELX Forum held during IMEX was an outstanding experience from start to finish. It brought together a diverse group of industry leaders, innovators, and experts, creating a valuable opportunity to exchange ideas and gain fresh perspectives. The day was well-organized and focused on key topics like event measurement strategies, as well as discussing the challenges we face as leaders in the industry. What really stood out was the high level of engagement from participants. The interactive workshops and networking opportunities were excellent, allowing me to connect with like-minded professionals and build relationships that will certainly benefit both my career and my company. I left the forum feeling inspired and equipped with actionable takeaways!"
— Ada Allende, Director of Events, Inspire Brands

A Record-Breaking Year for ELX 

"This year’s turnout is a reflection of the growing value our members find in this community," said Nicola Kastner, CEO of ELX. "We’re seeing more engagement, more collaboration, and more sharing of insights than ever before. It’s a powerful reminder of how essential it is for event leaders to come together, especially in times of economic uncertainty and shifting industry demands." 

As corporate events continue to evolve, the ELX Forum has become a go-to event for those looking to stay ahead of the curve. With a membership comprising the most senior event leaders in the world, the forum not only fosters knowledge-sharing but also creates a space for lasting professional relationships. 

Looking Ahead 

The overwhelming success of this year’s forum marks an exciting chapter for ELX, as the community continues to expand and elevate the role of senior corporate event leaders. The insights shared during the forum will undoubtedly have a lasting impact, helping attendees bring new ideas and solutions back to their organizations. 

ELX members left inspired, ready to tackle the challenges ahead, and more connected than ever. 

Contact: Hannah Elston 
Community & Events Marketing Executive 
h.elston@eventleaders.com 

About Event Leaders Exchange (ELX):  

Event Leaders Exchange (ELX) is an invitation-only community for Global Heads of Events from the world's largest corporations and a leading authority in the events industry. The community mission is to drive top-down change within the industry by bringing together senior event leaders to collaborate, engage and contribute to powerful actionable conversations that lead to progress.