Skip to main content



18 Apr 2023

Using the New Science of Human Values to Create Inspiring Events

Using the New Science of Human Values to Create Inspiring Events
For event industry leaders at large corporations, these are increasingly complex times. Pressure on budgets and to create engagement is increasing right alongside attendee expectations, making resource allocation more crucial than ever before. 

But now we have new insights into the battle for the hearts and minds of event participants: human values. Core human values drive every decision that people make, and are at the root of every emotional response.

But values have been a difficult metric to measure, until now.

At the upcoming ELX Forum, Frankfurt taking place alongside IMEX on May 22-23, renowned Valuegraphics expert David Allison will be hosting a transformational working group about session Values-Driven & Data-Informed Events. In this session, David Allison will share how senior event leaders and their teams can use new Valuegraphic data to change how you consider attendees and the content of events themselves.

Based on in-depth custom research specifically prepared for ELX using 750,000+ surveys in the Valuegraphics database, he will pinpoint how to connect with attendees deep inside their hearts, like a trusted friend. ELX Forum attendees will then work together to use this new knowledge in a practical tactical way within the workshop. 

From this insightful session, ELX Forum attendees will take away:

  • The statistically precise core human values that will resonate with your attendees most
  • How to use the new science of human values to develop solutions
  • How values-driven strategies can result in enormously positive social impact.


Meet David Allison

David Allison is the behavioral science pioneer behind Valuegraphics: a powerful disruptive influence that can change the world.

Valuegraphics makes it possible, for the first time in history, to identify the shared values of any group of people and unleash enormous passion and power. He shows organizations as wide-ranging as the United Nations to global consumer brands how to harness that energy to captivate attention and influence what people do next. 

David spent 20 years working at a succession of marketing firms and in senior roles with luxury brands until launching his own marketing company. In 2015 he sold his firm, and began work on Valuegraphics. His latest book was a best-seller within 24 hours of release, and INC Magazine named it one of the ten best leadership books of the year.



CALLING ALL SENIOR EVENT LEADERS! Join us next month at the next ELX Forum taking place alongside IMEX Frankfurt, May 22-23.