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04 Aug 2023

ELX on Strategic Meetings Management session

ELX on Strategic Meetings Management session
ELX are delighted to share the remarkable success of our first Strategic Meetings Management Program (SMMP) Think Tank, held in July.

The session was championed by the brilliant Strategic Meetings Management Expert, Carrie Cliggett, who generously shared her top tips on how to effectively implement the program within your organization.

Strategic Meetings Management is a systematic way to manage your organization’s events, planning processes, preferred suppliers and meeting data. A concept coined back in 2004, the widespread adoption of SMM throughout the corporate world has kept it top of mind for global event leads as many continue to navigate the challenge of shifting to an effective SMMP. According to CWT, 80% of companies value SMM as high priority to meet their business objectives, yet with a variety of personnel, siloed tasks, scattered data and incomplete practices, achieving SMMP can sometimes feel like an overwhelming task.

A summary of the invaluable insights and knowledge shared during the session are now available on the ELX community platform (access available members only).

This September, the ELX community is bringing together again those at the earlier stages of their SMM journey, as we take best practice from leaders who have experience rolling out a successful strategic meetings management program, and as a group share practical approaches for the next steps of the journey.

Discussion questions include:

  • How can event leaders get organizational buy-in for SMMP?
  • How should budgets be used to support SMM transformation?
  • What is the best practice approach for those at the beginning of their SMMP journey?
  • Which suppliers can help?
  • What should event teams be tracking?
  • Does a successful SMMP have to be centralized?
  • Which stakeholders need to be involved?

There are only 3 spaces available for the next session on this Septemer 19 (16:00 - 17:30 BST/10:00 - 11:30 CST) .  

Make sure to secure your place ASAP by contacting

We are looking forward to welcoming the next group of participants for another enriching session.