How ROE drives ROI: An introduction to Return on Emotion
Consumers primarily use emotions rather than information when evaluating brands. One Harvard study revealed that 95% of purchasing decisions are based on emotion.
As marketers and event professionals, our job is to elicit those emotional responses to drive pipeline, engage commitment or action and deepen brand loyalty. Return on Emotion (ROE) is a new event industry metric based on the results of a research study commissioned by Haute.
ROE codifies the path to attendee engagement and offers insight backed by data to ensure message absorption when applied to your programs and activations. Join Haute leaders to learn why ROE should drive your event initiatives and apply it directly to one of your programs.