The Opus Group Discussion Group: The New Value Propositions

As the world reopened, the reasons why people attended (and businesses invested in) events changed. Now that the reunions are fulfilled, recession fears are looming, and virtual access is an expectation, the reasons why people attend events will change again. In this session, we will explore the current trend lines and discuss how they will impact attendee behavior. We’ll workshop how to communicate and set expectations with your evolving audiences. Together, we will uncover the potential for brands and attendees alike.